Hotel Villa Padierna, Marbella Has Appointed Cristina Mexia As The New Sales &Amp; Marketing Director

Hotel Villa Padierna, Marbella has appointed Cristina Mexia as the new Sales & Marketing Director


Jumping Spider Media

Mexia, with more than fifteen years experience in the hotel business, states that her main objective is to promote sales at all levels to different sectors, opening new markets and diversifying the existing ones.

Marbella, 15th September 2009- Hotel Villa Padierna, Marbella, one of the most exclusive five star hotels on the Costa del Sol, announces the appointment of Cristina Mexia as the new Sales & Marketing Director.

Hotel Villa Padierna, Marbella, renowned for product and service excellence is extremely selective when recruiting the Ladies and Gentleman who work for the company. The hotel trusts in Cristina s potential to maintain the market growth obtained since the opening in 2003. Alejandro Helbling, the hotel s General Manager, states that it was very important to choose someone who knows very well the Costa del Sol as a destination and also the luxury hotel business. It is also important for us to take into account our leaders personal qualities and their capability of working in challenging times, as is the current situation. .


Cristina Mexia has outstanding experience of more than fifteen years in the luxury tourist and hotel business. She has been Sales & Marketing Director at prestigious five star hotels in Germany, Madrid and on the Costa del Sol. She has excellent communication skills, speaking five languages, and an impressive negotiation aptitude. Daughter of an American mother and a Spanish father, she learned since very young the rich diversity of cultures around the globe. With fifteen years old she already knew her vocation for the hotel business, which has encouraged her to complete a Tourism degree at Centro Espa ol de Nuevas Profesiones and a master course in Hotel Management at the Universidad Polit cnica in Madrid.

Cristina considers it a great opportunity to be part of a luxury hotel, managed by a leading American company. I am very proud of joining Hotel Villa Padierna, not only because it is one of the most beautiful hotels I have seen during my fifteen years of experience, but also because it is very exciting to work for the premier worldwide provider of luxury experiences .

Cristina is conscious about the challenge that the current market situation means for the hotel business and states that even with Hotel Villa Padierna, Marbella reaching excellent occupation levels during the past few years, the sales and marketing team must continue innovating and optimising all its resources in a proactive way in order to promote sales at all levels.

There is no doubt that her experience, persistence and professionalism will allow her to successfully reach this challenge and to continue promoting the Costa del Sol and Hotel Villa Padierna, Marbella as one of the best destinations within Spain either for holidays or for business.

Hotel Villa Padierna, Marbella

The luxury five star hotel in Marbella, Hotel Villa Padierna, Marbella offers a personalised service and the best facilities on the Costa del Sol. Located at the Flamingos Golf Resort, its two 18 hole golf courses make of it one of the main golf hotels in Marbella, and its impressive Thermae Spa is considered one of the best luxury spas in Marbella.

This hotel is also an ideal conference venue in Marbella, perfect for company events and special celebrations such as weddings, anniversaries, incentive trips and product launch venues on the Costa del Sol, with more than 1,000 square metres of reception rooms and terraces and also with its own stunning Roman Amphitheatre.

Editor s Note: Hotel Villa Padierna is represented by the digital marketing specialists and SEO provider Jumping Spider Media. Please direct all enquiries to Louise Byrne. Email: or call: +44 (0)20 3070 1959 / +34 952 783 637.

Editor s Note: Hotel Villa Padierna is represented by the digital marketing specialists and SEO provider Jumping Spider Media. Please direct all enquiries to Louise Byrne. Email: or call: +44 (0)20 3070 1959 / +34 952 783 637.

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How To Assess How Well Your Hotel Is Performing

How to Assess How Well Your Hotel is Performing


Antony Shaw

There are many different techniques that owners and staff use to monitor the quality of service provided at their hotel. Mystery shopping, surveying of the opinions of staff and customers, as well as the feedback from ongoing training sessions, are all invaluable sources of information on how the public perceive the service your hotel is providing. Of course, there are also numerous more subtle ways that you might judge the performance of your staff. These smaller tests can often give you more real-time information than the more formal measures outlined above, but they make it difficult to quantify the issues and information available. In a world of metrics where people increasingly desire to show progress through easily grasped numbers, the more quantifiable measures of success can be invaluable. Here is a brief survey of the main options:

Surveying Hotel Staff and Customers

Before spending the time and effort on undertaking a hotel mystery shopping programme your first port of call should always be to undertake an open, honest and low pressure series of consultations with staff, alongside forms that ask those guests who would like to provide feedback to do so.


Staff Opinions

A tricky area to deal with, it s best to make this as anonymous as possible. While you ll almost certain receive some negative comments from staff they also represent the front line and can give you invaluable feedback about areas where service is falling down about which the directors might be suffering from a blind spot. Staff need to feel that they can be open and honest in this process, so let them know that they won t be identified by the process and that they are contributing positively to the way the hotel is run rather than being spied upon.

Customer Feedback

This is another good way of monitoring the standard of service that your company is providing to guests. By providing a form or an online system for comments and suggestions you can achieve a snapshot of the highs and lows of the service you re providing. However, this method of research often becomes merely a way for less assertive guests with complaints to air their grievances in a non-confrontational manner. On top of this, whether the comments are good or bad, this represents a pretty self-selecting group.

Hotel Mystery Shopping

Once you ve assessed the information from more informal methods of market research, you might well decide that the time is right for a more concentrated and expert assessment of your company. Hotel mystery shopping visits utilise well trained secret shoppers who arrive equipped with a pre-arranged set of assessment parameters and then provide feedback that is collated and analysed to give you a more complete picture of how your organisation is performing.

Antony Shaw, Vice President of Global People Development at IFH Institute for Hospitality Management, is a leading expert in the field of

hotel mystery shopping

. IFH provides high-level quality control for the worldwide hospitality industry through its renowned

hotel mystery shopping


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