Asbestos controversy aboard Scientology ship Freewinds

Friday, May 16, 2008

Controversy has arisen over the reported presence of blue asbestos on the MV Freewinds, a cruise ship owned by the Church of Scientology. According to the Saint Martin newspaper The Daily Herald and the shipping news journal Lloyd’s List, the Freewinds was sealed in April and local public health officials on the Caribbean island of Curaçao where the ship is docked began an investigation into the presence of asbestos dust on the ship. Former Scientologist Lawrence Woodcraft supervised work on the ship in 1987, and attested to the presence of blue asbestos on the Freewinds in an affidavit posted to the Internet in 2001. Woodcraft, a licensed architect by profession, gave a statement to Wikinews and commented on the recent events.

According to The Daily Herald, the Freewinds was in the process of being renovated by the Curaçao Drydock Company. The article states that samples taken from paneling in the ship were sent to the Netherlands, where an analysis revealed that they “contained significant levels of blue asbestos”. An employee of the Curaçao Drydock Company told Radar Online in an April 30 article that the Freewinds has been docked and sealed, and confirmed that an article about asbestos ran in the local paper.

Lloyd’s List reported that work on the interior of the Freewinds was suspended on April 27 after health inspectors found traces of blue asbestos on the ship. According to Lloyd’s List, Frank Esser, Curaçao Drydock Company’s interim director, joined Curaçao’s head of the department of labor affairs Christiene van der Biezen along with the head of the local health department Tico Ras and two inspectors in an April 25 inspection of the ship. “We are sending someone so that they can tell us what happened, where it came from, since when it has been there,” said Panama Maritime Authority’s director of merchant marine Alfonso Castillero in a statement to Lloyd’s List.

The Church of Scientology purchased the ship, then known as the Bohème, in 1987, through an organization called Flag Ship Trust. After being renovated and refitted, it was put into service in June 1988. The ship is used by the Church of Scientology for advanced Scientology training in “Operating Thetan” levels, as well as for spiritual retreats for its members. Curaçao has been the ship’s homeport since it was purchased by the Church of Scientology.

According to his 2001 statement, Lawrence Woodcraft had been an architect in London, England since 1975, and joined Scientology’s elite “Sea Organization” (Sea Org) in 1986. He wrote that he was asked by the Sea Org to work on the Freewinds in 1987, and during his work on the ship “noticed a powdery blue fibrous substance approximately 1 ½” thick between the paint and the steel wall,” which he believed to be asbestos. He also discovered what he thought was blue asbestos in other parts of the ship, and reported his findings to Church of Scientology executives. Woodcraft discussed his experiences in a 2001 interview published online by the Lisa McPherson Trust, a now-defunct organization which was critical of the Church of Scientology.

The Freewinds regularly inspects the air quality on board and always meets or exceeds US standards.

Church of Scientology spokeswoman Karin Pouw responded to Radar Online about the asbestos reports, in an email published in an article in Radar on May 1. “The Freewinds regularly inspects the air quality on board and always meets or exceeds US standards,” said Pouw. She stated that two inspections performed in April “confirmed that the air quality is safe,” and asserted that the inspections revealed the Freewinds satisfies standards set by the United States Occupational Safety and Health Administration and the U.S. Clean Air Act.

Pouw told Radar that “The Freewinds will be completing its refit on schedule.” The Church of Scientology-affiliated organization Citizens Commission on Human Rights (CCHR) had been planning a cruise aboard the Freewinds scheduled for May 8, but according to Radar an individual who called the booking number for the cruise received a message that the cruise had been delayed due to ongoing work on the ship. Citing an article in the Netherlands Antilles newspaper Amigoe, Radar reported on May 6 that a team from the United States and supervised by an independent bureau from the Netherlands traveled to Curaçao in order to remove asbestos from the Freewinds.

…if the Church of Scientology claims to have removed the blue asbestos, I just don’t see how, it’s everywhere. You would first have to remove all the pipes, plumbing, a/c ducts, electrical wiring etc. etc. just a maze of stuff.

“I stand by everything I wrote in my 2001 affidavit,” said Lawrence Woodcraft in an exclusive statement given to Wikinews. Woodcraft went on to state: “I would also comment that if the Church of Scientology claims to have removed the blue asbestos, I just don’t see how, it’s everywhere. You would first have to remove all the pipes, plumbing, a/c ducts, electrical wiring etc. etc. just a maze of stuff. Also panelling as well, basically strip the ship back to a steel hull. Also blue asbestos is sprayed onto the outer walls and then covered in paint. It’s in every nook and cranny.”

Many Scientologist celebrities have spent time aboard the Freewinds, including Tom Cruise, Katie Holmes, John Travolta, Kelly Preston, Chick Corea, Lisa Marie Presley, Catherine Bell, Kate Ceberano, and Juliette Lewis. Now magazine reported that Tom Cruise has been urged to seek medical attention regarding potential asbestos exposure, however a representative for Cruise stated he has “absolutely no knowledge” of the recent asbestos controversy. Cruise, Holmes, Travolta and Preston have celebrated birthdays and other events on the Freewinds.

There is not now and never has been a situation of asbestos exposure on the Freewinds.

In a May 15 statement to the United Kingdom daily newspaper Metro, a representative for the Church of Scientology said that “There is not now and never has been a situation of asbestos exposure on the Freewinds.” The Asbestos and Mesothelioma Center notes that agencies have recommended anyone who has spent time on the Freewinds consult with their physician to determine if possible asbestos exposure may have affected their health.

Raw blue asbestos is the most hazardous form of asbestos, and has been banned in the United Kingdom since 1970. Blue asbestos fibers are very narrow and thus easily inhaled, and are a major cause of mesothelioma. Mesothelioma is a form of cancer which can develop in the lining of the lungs and chest cavity, the lining of the abdominal cavity, or the pericardium sac surrounding the heart. The cancer is incurable, and can manifest over 40 years after the initial exposure to asbestos.

“This is the most dangerous type of asbestos because the fibres are smaller than the white asbestos and can penetrate the lung more easily,” said toxicologist Dr. Chris Coggins in a statement published in OK! Magazine. Dr. Coggins went on to note that “Once diagnosed with mesothelioma, the victim has six months to a year to live. It gradually reduces lung function until the victim is no longer able to breathe and dies.”

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Explosives stolen from California mine

Wednesday, May 10, 2006

According to the Alcohol Tobacco and Firearms Agency or ATF, at least 686 sticks of dynamite and at least 30 pounds of ammonium nitrate were stolen from Gold Mountain Mine Company in Big Bear City, California located in San Bernardino County. Fuel oil and mining equipment are also among the items stolen. When combined, the fuel oil and ammonium nitrate become combustible and authorities fear what could be done with the explosives.

“The obvious concern is someone stole it, and what are they going to do with it? This is a quantity of explosives that could do significant damage. We need to recover these items,” said John D’Angelo, spokesman for the ATF.

The thieves cut locks on the gate that leads to the facility and then cut the locks on a metal storage bin and stole its contents and everything inside the facility. The man responsible for mining operations in the area does so as a hobby. The robbery was reported on May 3.

“We urge anyone who has information about this theft to contact ATF and the San Bernardino Sheriff’s Department. Our job is to keep the public safe. We take the theft of explosives extremely seriously, and we will relentlessly follow up every lead until we solve the case,” said John A. Torres who is the special agent in charge of the ATF in Los Angeles.

Authorities have offered a $25,000 reward for information about the crime that leads to an arrest and conviction.

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3 Places To Get Auto Title Loans

By Gressly Stevens

What are Auto Title Loans Good For?

If you need money fast you can use one of the many types of auto title loans to help you to get exactly what you need for your emergency. There are many places that can provide you with one of the auto title loans and all you need to do is know where these places are and how you can get what you are after.

Have you found yourself in an emergency situation and need cash fast? Do you know about auto title loans and how they can help you when you need money? There are options for you and one of them includes getting a loan against the title of a paid off vehicle. Here are a few of your title loan options.

The Top Choices for Auto Title Loans

[youtube]http://www.youtube.com/watch?v=X7l1CCd8Ga4[/youtube]

1. Your Bank

If you own a paid off vehicle, then all you have to do is find a lender that will give you a few thousand dollars against the title of your car. This is the easiest option and there are plenty of companies out there willing to loan you money against your car. Even your local bank might be willing to lend you money against your car.

2. Refinance Loan

If your car is not paid off, then you can refinance your auto loan and get some cash out for your emergency. This basically works like any refinance. The lender will pay off your car and give you a couple thousand dollars more than what you owe on your car as cash out. Then, you will pay your car payments to the new company.

3. Second Car Loan

You can get a loan against your car even if you have no room for it with your loan. There are some companies that will loan you money and take the second lien position on your title. You can usually get a couple thousand dollars doing this. You will have a second car payment, but it is usually not that much each month.

Auto title loans are perfect to help you get out of an emergency situation when you need a little extra cash. This is a great option and you should consider using it as the option you choose to get out of your emergency.

Where you Can Get Auto Title Loans

The best place to get one of the auto title loans is your own bank because the rates will be much better, but if you cannot get a loan from your bank you need to know where to go. There are many non-conventional auto loans you can find online from places like the My Auto Loans website. This is a great place to get the auto loan you need and fast.

Another place you can go to get the loan you need is a pawn shop. You may only think they provide loans against jewelry and other items that are smaller, but they will also provide you with a loan against the title of your car as well. You need to know that getting one of the auto title loans is not all that hard to do as long as you know where to go.

About the Author: Getting a

Car Loan with Bad Credit

is not all that hard and you can find them here:

Car Title Loans

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Gay teens assaulted and fined by police in Romania

Sunday, July 30, 2006

Two gay teens were fined and assaulted by police on 27 July at around 23:30 after cuddling, holding hands and kissing in a public park in Bucharest, Romania. According to their report, the two were subject to humiliation and physical assault by the officers and park guardians, who had approached them on the pretext of checking their identification cards. After beating up the two, one of the officers allegedly said that, “I should tie you up with chains and fuck you until you are cured of your sickness”. The two teens were each fined 500 lei (approximately 140 or USD179) for “disturbing the public peace“, the other alternative being a criminal record for the same offence. They consider this charge to be ungrounded and an act of discrimination against sexual orientation, considering that a heterosexual couple were not prosecuted for engaging in similar acts a few metres away. One of the teens stated that:

I will never forget the hypocrisy with which they said they only wanted to see our ID’s, that they were only doing their job, when at 10 metres distance, a girl and a boy were having sex in the bushes.

Additionally, the police officers threatened the teens that they would beat them again, with “no witnesses”, when they were off duty.

Homosexuality, including public manifestations of it, was decriminalised in Romania in 2001, when Article 200 of the Penal Code was fully repealed. Since 2000, the country has an anti-discrimination law which explicitly prohibits discrimination on the basis of sexual orientation. However, despite this, social attitudes remain conservative and discrimination remains widespread and rarely reported and investigated, with the 2006 Bucharest GayFest, held in early June, provoking a violent reaction from many passers-by, even if it took place successfully due to heavy police protection. Gay rights organisations have also complained that when the anti-discrimination law is applied, fines are too low (the average fine for an employer discriminating on the basis of sexual orientation is about 300 lei, or less than €100 or $128).

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Missing nun found dead

Tuesday, April 18, 2006

According to Buffalo, New York Police Commissioner H. McCarthy Gipson, Sister Karen Klimczak, 62, a Catholic nun who went missing on Friday, has been found dead in a shallow grave. Her body was found inside a shed in the backyard of an abandoned house just five miles from her home. Police believe that she was either suffocated or strangled and her body did not show any immediate signs of a gunshot wound or a stab wound. They are waiting awaiting the results of an autopsy.

“We’ve lost a tireless champion of the people,” Buffalo Mayor, Byron W. Brown said on Monday.

Klimczak founded and lived in the Bissonette House in 1989, a halfway house for ex-convicts who are considered to be non-violent. It was named after Rev. A Joseph Bissonette, a priest that was killed in the house in 1987 by an ex-convict that was residing there.

“It is a tremendous tragedy that this repeats itself 19 years later,” added Brown.

Craig Lynch, 37, an ex-convict who has been living in the house since April 5, according to Gipson, was arrested and confessed to the murder while also admitting to being on drugs at the time. According to Gipson, however, Lynch said the murder was “an accident.” Lynch was paroled in January from Wyoming Correctional Facility after time served from a conviction related to auto theft.

Police say he was attempting to steal Klimczak’s cellular phone from her room when she returned home on Friday. Detective Sgt. James P. Lonergan, the lead investigator on this case, says Lynch then attacked Klimczak from behind when she got to the door and then proceeded to dispose of the body.

“He initially hid the body behind a house on George Street and he covered it with some debris. He [then] went to a shed behind a vacant house and dug a shallow grave, then he brought the body there and put it in the grave,” said Lonergan.

The phone, along with some of the victims clothing and various personal belongings, were found in two different trash cans near her home.

Lynch is expected to be charged with larceny and second-degree murder.

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US adds 173,000 jobs in August; unemployment rate drops to seven year low

Monday, September 7, 2015

The US economy added 173,000 jobs in August, the Bureau of Labor Statistics reported on Friday. The unemployment rate fell from 5.3 to 5.1 percent, the lowest since April 2008.

Although August job gains were lower than most economists forecast, job growth numbers for June and July were revised upwards by a combined 44,000. Average job gains over the past three months stand at 221,000, compared to March-May’s 189,000 monthly average. Over the past twelve months, job growth has averaged 247,000 per month.

Average hourly earnings rose 0.3 percent, or 8 cents, marking the largest increase in earnings in seven months. Hourly earnings had risen by 6 cents in July. Wages have risen by 2.2 percent over the past year.

Job growth in August was primarily concentrated in the health care and social assistance, financial activities, and professional and business services sectors. Those three areas of the economy added a combined 108,000 jobs. Food service and drinking places employment increased by 26,000 over the month, and other economic sectors saw employment hold steady. Manufacturing, on the other hand, saw employment decline by 17,000 in August. A stronger dollar and worldwide economic weakness make US exports less desirable, leading to a flattening in manufacturing employment so far this year after steadily rising in the early years of the US economic recovery.

The solid overall job gains led analysts to slightly raise expectations for a decision by the Federal Reserve to raise interest rates this month. Investors raised the likelihood of a September rate increase from 26 percent before the jobs report to 30 percent, and stocks dropped by over one percent on Friday. “The payrolls data is certainly good enough to allow for a Fed rate hike in September,” said Deutsche Bank’s head of currency strategy, Alan Ruskin. “The big question is still whether financial market volatility will scupper the plans.”

“This is the first time the market has looked at a Fed meeting and really has no idea what the Fed is going to do,” said Mark Kepner, a New Jersey equity trader with Themis Trading. “Right now you’re looking at the overall uncertainty and that’s what’s hanging on the market. I don’t think this number in and of itself changes how somebody’s going to vote.”

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What Is The Best Way To Create A Bitcoin Exchange Platform? Is White Label A Good Idea?

Are you the startup interested in creating a bitcoin exchange platform? If you choose a white-label, it sounds amazing. The white label gives you instant solutions to launch. There are three ways to create a bitcoin exchange platform. Let me explain to you.

  1. Develop your Exchange platform with Freelancer. – Hire the developer from freelancers and then execute your ideas and get into reality.
  2. Develop your Exchange platform. – If you are a techy person, create your own crypto exchange from scratch.
  3. Buy a Crypto exchange – Buy an exchange with a broker exchange who offers upgraded features with less amount.

When it comes to my decision, I chose the third option. I have a reason to choose that option. I’ll explain it to you. If you develop from a freelancer, that developer didn’t fully focus on your project. You can proceed with them in their available time.

If you make your exchange yourself, It takes time and you spend too much of your hard-earned money. Sometimes you get an error or some bug issue problem.

[youtube]http://www.youtube.com/watch?v=q9brMMxI1RY[/youtube]

In that third option, that is the easy way to start an exchange platform without any hesitation. Most of the entrepreneurs chose this for the heavy competition in the crypto field. That’s why I chose this option. If you buy an exchange platform, you can save your development time and your capital. Customization of your exchange takes a few times. But it only took a couple of hours. Integration ofWhite label crypto exchange launches your exchange platform spontaneous.

Who provides the best Cryptocurrency exchange platform provider?

You’ll definitely have one more question, that is who offers a trustworthy cryptocurrency exchange platform? Right! I’ll assist you with the best Cryptocurrency exchange platform provider that is Coinsclone. They have a ready-made software that is already developed, tested, and deployed. The only customization with your ideas and adding features based on your requirements takes less time. You can easily track their working process and communicate your ideas and plans.

Coinsclone offers,

  1. Trade Engine
  2. Admin Panel with instant dashboard
  3. High Volume Liquidity
  4. Escrow Security system
  5. Margin Trading
  6. Multi-currency wallet development
  7. Two-factor Authentication

And much more., For more information, you can get contact via email:hello@coinsclone.com

Criminal appeals denied for American Evangelists

Saturday, January 3, 2009

Kent Hovind‘s Appeal for his and his wife, Jo’s, felony convictions was recently denied by Eleventh Circuit Court. The court found that the Hovinds’ appeal was “without merit.” Kent and Jo were convicted of 58 and 44 tax-related felonies respectively, obstruction and intimidation of federal officers, willful failure to collect and pay taxes, and structuring to avoid bank reporting requirements. Kent is a Pensacola young Earth creationist/Evangelist and operator of Dinosaur Adventure Land whose speaking engagements and merchandise earned US$5 million from 1999 to March 2004.

The Appeal looked at several issues and concluded that there was enough evidence to convict the Hovinds and that the government did not err. Among other issues, it ruled “Sufficient evidence establishes that Kent failed to collect or pay withholding taxes.” It cited that “Employees of Evangelism Enterprises, peers, and legal counsel testified that Kent disputed the authority of the Internal Revenue Service based on the separation of the church and state, debated the interpretation and application of the withholding requirements, and intentionally characterized Evangelism Enterprises as a ‘church’ and his employees as ‘missionaries’ to avoid tax obligations.”

The Appeals court also ruled that the Hovinds “challenge the validity of their convictions on the ground that the statute does not penalize transactions below $10,000,” but the court ruled “this interpretation does not comport with the language of the statute.” Furthermore, it found “that Kent intended to impede agents of the Revenue Service (IRS) in their efforts to investigate and prosecute Kent’s violations of the tax laws” by “fil[ing] complaints and sued agents of the Internal Revenue Service and instituted legal proceedings to circumvent the lawful seizure of his assets.” Lastly, it affirmed the forfeiture of substitute property when the original property was transferred or deposited with a third party.

On January 19, 2007 Kent was sentenced to ten years in prison and ordered to pay US$640,000 in owed funds to the IRS, pay prosecution’s court costs of $7,078, and serve three years parole once released. Whereas, in June 2007 Jo was sentenced to one year and one day in prison, but the judge released her pending appeal.

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Latin American Drug dealer Beira-Mar’s lawyers arrested

Monday, November 15, 2004

RIO DE JANEIRO, Brazil — Two lawyers of accused drug dealer Luiz Fernando da Costa (also known as Fernando Beira-Mar) were arrested Sunday November 14 in a restaurant located at Rio de Janeiro city in Brazil. They have been accused of bribing Brazilian federal police officers.

Luiz Fernando da Costa, known as Fernando Beira-Mar or Fernandinho Beira-Mar, is one of the biggest drug dealers of Latin America according to police. Beira-Mar was arrested by the Colombian army at April 20-21, 2001, in a FARC camp located at a forest near Colombia and Venezuela and then transferred to Brazil where he is been in prison until now.

According to officers the lawyers had offered R$200,000 (US$71,658.9) to police officers asking them to release Marcos José Monteiro Carneiro, another man accused of being a drug dealer.

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Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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